LOS ANGELES, CA-- At the Asian American Marketing Summit held February 28-March 1 at the downtown Los Angeles Marriott Hotel, Rafael “Raffy” Lopez, SVP & Managing Director of ABS-CBN Global, Ltd., made an impressive presentation about his company's profile, products and services, magnitude of the scope of coverage, and quality of TV programs from the mother studio being beamed to North America, Middle East, Europe and Asia-Pacific.
Mr. Lopez was the special key presentor of the day, speaking before a rostrum in front of a huge multi-ethnic audience who showed full attentiveness throughout his 15-minute power point, colorful presentation using a giant screen, with the tall business buildings in downtown Los Angeles serving as backdrops, as can be gleaned through the window panes of the hotel..
It didn't matter even if his slot was towards lunchtime. In fact, while most of the participants were already at the dining hall at past 12:30 p.m., a lot of business executives were in line waiting for the opportunity to talk to the amiable Raffy Lopez.
It was learned from his report, that ABS-CBN has been connecting millions of overseas Filipinos to home, for over 13 years, by bringing smiles across continents through unmatched Filipino programming and other media-related products that cater to the various needs and wants of the market.
ABS-CBN taps into the potentials of the ever-growing overseas Filipino market through cost-effective ad placements and media mileage.
The Asian American Marketing Summit was organized and managed by IW Group, headed by Bill Imada, Chairman and CEO.
Interview
Asked about ABS-CBN's reaction to GMA-7's entry into its territorial market, Raffy shrugged his shoulders signifying he is not bothered at all.
On the Wowowee stampede, Raffy said "we expect the government to file charges against our company, and we are willing to extend our assistance to the victims."
A follow-up question was raised as to when Wowowee would be on the air, if ever, Raffy replied: "Hopefully, by next month (as of press time, Wowowee is already back on air)." He has but praises for program host Willie Revillame who is so popular among the poor and the masses, and even among balikbayans that his Wowowee TV program virtually becomes a tourist destination.
ABS-CBN was the sponsor of the Networking Luncheon.
Major Participants
Those who played key roles in this summit, aside from Raffy Lopez, were Michele Valdovinos, VP, Research & Marketing; Sharmila Fowler, Managing Director, and Iris Yim, Asian American Moderator, all of Cultural Access Group; Cheryl Pearson-McNeil and Monica Gil, both VP-Communications and Community Affairs, Nielsen Media Research;
Hari Srinivas, Country Head, B4U USA, Inc.; Larry Moskowitz, VP-Strategic Marketing, Kang & Lee Advertising; Clare Fang, Group Manager, Asian Marketing, Verizon; William Georges, VP-Advertising Sales, AZN Television; Landy Ung, Verizon; Vivek Sharma, Director, Business Development, Rediff/India Abroad; James Fang, President and Publisher, AsianWeek; Vicky Wong, President, DAE Advertising; Michael Soon Lee, President, EthnoConnect;
Julia Huang, CEO, InterTrend Communications; Michael Huh, VP-Marketing & Strategic Development, ImaginAsian TV; Pierre Wuu, President & CEO, Click2Asia, Inc.; Thomas Tseng, Principal and Co-Founder, New American Dimensions; Robert Simpson, Director, Multi-Cultural Marketing, Kraft Foods Global, Inc.; Vincent Tam, Director of Client Services, Admerasia; Rama Rebbapragada, Royal Caribbean Cruises, Ltd.; and Lianne Yu, Asian Business Strategy, Cheskin;
Selma Bouhl, Director, Marketing, Allstate Insurance; Kelly Young, Marketing Manager, Southwest; Marilyn Johnson, VP-Market Development, IBM; Christopher K. Law, VP-Asian Initiative, Oxford Health Plans; Rick Ramirez, VP-Emerging Markets, Fox Entertainment Group; Young Kim, CFO, Multicultural Radio Broadcasting; Julian Do, Co-Director, New America Media; and Imada, Chairman and CEO, IW Group.
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