WASHINGTON, D.C. and REDWOOD SHORES, CALIF., April 12, 2006 – The National Federation of Filipino American Associations (NaFFAA) and The Filipino Channel (TFC), the number one Filipino network in the U.S., today signed an exclusive media partnership agreement that calls for TFC to provide at least $400,000 in support of NaFFAA’s 2006 Global Filipino Networking Convention & 7th National Empowerment Conference in Hawaii later this year.
The NaFFAA convention and events are timed to highlight the centennial celebration of Filipino heritage in the United States. Both TFC and ABS-CBN International will promote and support the convention across various channels.
"We approached The Filipino Channel because of its unrivaled success in reaching out and connecting with Filipino-Americans,” said Loida Nicolas Lewis, chairman of NaFFAA. “Much like NaFFAA, TFC and ABS-CBN have a long history of proven dedication to advancing issues important to Filipinos everywhere."
“Supporting NaFFAA ties in perfectly with our mission of being in service of Filipinos worldwide,” said Raffy Lopez, managing director of ABS-CBN International. “We have consistently used our unique communication platforms, news teams and financial resources to promote or cover causes that touch Filipino-Americans lives.”
The Global Filipino Networking Convention will be held in Honolulu September 28 through October 1, 2006. The convention was born out of NaFFAA’s desire to include Filipinos from other parts of the world. NaFFAA believes that by networking, it can more effectively promote mutual welfare and become a more potent force in helping the Philippines. For more information, visit www.naffaa.org.
About TFC
The Filipino Channel (TFC) is the number one Filipino network in the world and is operated by ABS-CBN International. TFC is viewed by nearly two million Filipinos around the globe every day. In North America’s TFC continues to be most watched source for Filipino-American programming on cable and satellite. Six unique channels: TFC, Cinema One, ANC, Pinoy Central, DZMM and DZRR are distributed worldwide and are currently available on satellite.
About ABS-CBN International
ABS-CBN International (ABS-CBNi) was created to be of service for all Filipinos 12 years ago. With the launch of The Filipino Channel, the company was the first and most successful Filipino broadcaster in the U.S. The company offers telecommunication, retail, money remittance and cargo forwarding services along with philanthropic support of Filipinos and the communities they now call home. Based in Redwood Shores, Calif., ABS-CBNi is a wholly-owned subsidiary of ABS-CBN, the Philippines largest entertainment and broadcasting company. For more information, visit www.abs-cbni.com.
About NaFFAA
The National Federation of Filipino American Associations (NaFFAA) is recognized by Washington policy-makers, private industry and national advocacy groups as the Voice of Filipinos and Filipino Americans throughout the United States. It is a non-partisan, non-profit national affiliation of more than five hundred Filipino-American institutions and umbrella organizations. Its twelve regions cover the continental United States, Alaska, Hawaii, Guam and the Marianas.
Media Contact:
Jon Melegrito for NaFFAA
202-986-1153
jonmele@aol.com
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