BURLINGAME, CALIF., August 26, 2005 – Just four short weeks into its new agreement with DIRECTV, ABS-CBN International (ABS-CBNi), America’s number one source for Filipino entertainment and services, today announced it has logged more than 10,000 customers in the migration to DIRECTV and is gearing up to handle even more conversions and new sales.
Last month, ABS-CBNi struck a deal with DIRECTV to migrate all of its TFCDirect!TM direct-to-home satellite subscribers to DIRECTV as the company focuses on its core competency of developing U.S.-based content that caters to a broader Filipino-American audience.
“We are overwhelmed by the sheer number of people excited about the migration to TFCDirect on DIRECTV and we’ve added more phone and customer service capacity to handle the demand,” said Raffy Lopez, managing director of ABS-CBN International. “We’ve had a number of new subscribers sign-up through us because we’ve got an unbeatable deal: free long distance, free Star Studio magazine subscription plus a rebate program.”
In addition to the standard free home installation and equipment deal, ABS-CBNi is offering new subscribers who sign-up for TFCDirect the following exclusive perks if they call 1-866-PINOY-TV:
1. Free Calls to the Philippines: 20 minutes of free long-distance service each month
2. Free Magazine Subscription: Every month the latest in celebrity news comes in Star Studio Magazine
3. Rebate Program: A total of $21 in rebates for the first three months of service
4. ABS-CBNi Product Discounts: Kapamilya Circle members receive exclusive benefits on cargo, money remittance, as well as music, movies and more.
The TFCDirect package on DIRECTV includes four video channels: The Filipino Channel, Cinema One, ABS-CBN News Channel, Pinoy Central TV, and two audio channels, DZMM and DWRR. These channels offer dramas, sitcoms, game shows, movies, 24-hour news, music, sports and talk radio entertainment in English, Tagalog, Ilocano, Cebuano and Illonggo.
Customers wanting to subscribe to TFCDirect programming package must first subscribe to the DIRECTV(R) BASIC ($9.99/mo) or DIRECTV(R) PREFERRED CHOICE(TM) ($29.99/mo) international base packages, or to any TOTAL CHOICE(R) ($41.99/mo. or above) or DIRECTV PARA TODOS(R) ($29.99/mo. or above) base package. The DIRECTV BASIC package offers up to 50 channels, including local channels (where available), public interest, music and shopping channels. In addition to those channels offered in the BASIC package, the PREFERRED CHOICE package includes a variety of the most popular English-language channels such as ESPN, CNN, The History Channel, Food Network, TNT, MTV and the Fox Movie Channel.
About TFC
The Filipino Channel (TFC) is the largest, longest-running Filipino channels in the world and is owned by ABS-CBN Broadcasting Corporation and its U.S. subsidiary ABS-CBNi. TFC is viewed by more than one million Filipinos around the globe every day. TFC continues to be North America's first and only 24-hour cable and satellite service offering all-Filipino programming. TFC Direct satellite service offers viewers six unique channels: TFC, Cinema One, ANC, Pinoy Central, DZMM and DWRR.
About ABS-CBNi
ABS-CBN International (ABS-CBNi) was created to be of service for all Filipinos 11 years ago. With the launch of TFC, the company became the first and most successful Filipino broadcaster in the U.S. The company offers telecommunication, retail, money remittance and cargo forwarding services along with philanthropic support of Filipinos and the communities they now call home. Based in Burlingame, Calif., ABS-CBNi is a subsidiary of ABS-CBN Broadcasting, the Philippines' largest entertainment and broadcasting company. For more information, visit www.abs-cbni.com.
For general questions about
ABS-CBN International Products & Services, please call: |
1-800-FIL-CHNL
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