BURLINGAME, CALIF., July 1, 2005 – The Filipino Channel (TFC), the number one Filipino network in the U.S., kicked off its newly launched TFC Kapamilya Circle loyalty program by giving $25,000 to Maria Teresa Bisente of San Francisco in a random drawing.
TFC is giving away a grand total of $150,000 over the next six weeks as part of a Sweepstakes designed to thank viewers and celebrate more than 10 years of consistent and evolving service. Members of the exclusive Kapamilya Circle are automatically registered for a chance to win.
Ms. Bisente is a fan of The Filipino Channel, a TFC Direct subscriber and, most importantly, a member of the exclusive Kapamilya Circle loyalty program. Ms. Bisente was randomly picked from a growing entry pool of Kapamilya Circle members. TFC will hold five more drawings to encourage TFC viewers from across the country to join TFC Kapamilya Circle’s Sweepstakes and redeem their rewards for a variety of ABS-CBN International (ABS-CBNi) products and services.
“TFC sends a heartfelt congratulations to our kababayan and Kapamilya Circle member Maria Bisente,” said Esperanza Cabunoc, Senior Manager of TFC Direct at ABS-CBN International. “All our viewers have to do to win is simply send us a copy of their TFC bill and they’re made a member – it’s that easy. We made joining simple because we wanted to thank every TFC cable and TFC Direct subscriber for their many years of viewership and patronage of the various services offered by ABS-CBN International.”
TFC Kapamilya Circle: Exclusive Rewards
The TFC Kapamilya Circle is an exclusive, members-only loyalty program designed to reward viewers of TFC on cable and subscribers of TFC Direct satellite service. In addition to exclusive members-only concerts and events, members receive various discounts when they purchase products or services from ABS-CBNi’s StarryStarry Store, StarKargo and Tawag-Remit. TFC Direct subscribers are automatic members of Kapamilya Circle and cable subscribers can visit www.abs-cbni.com for more information on how to become Kapamilya Circle members.
About TFC
The Filipino Channel (TFC) is the largest, longest running Filipino network in the world and is owned by ABS-CBNi. TFC is viewed by more than one million Filipinos around the globe every day. TFC continues to be North America’s first and only 24-hour cable and satellite service offering all-Filipino programming. TFC Direct satellite service offers viewers six unique channels: TFC, Cinema One, ANC, Pinoy Central, DZMM and DZRR.
About ABS-CBNI
ABS-CBN International (ABS-CBNi) was created to be of service for all Filipinos 11 years ago. With the launch of TFC, the company was the first and most successful Filipino broadcaster in the U.S. The company offers telecommunication, retail, money remittance and cargo forwarding services along with philanthropic support of Filipinos and the communities they now call home. Based in Burlingame, Calif., ABS-CBNi is a wholly-owned subsidiary of ABS-CBN, the Philippines largest entertainment and broadcasting company. For more information, visit www.abs-cbni.com.
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