BURLINGAME, CALIF., August 16, 2005 – The Filipino Channel (TFC), the number one Filipino network in the U.S., continued its TFC Kapamilya Circle loyalty program by giving away its fifth $25,000 award to Felixberto Caramat of Springfield, Va. in a random drawing.
TFC is in the process of giving away a grand total of $150,000 as part of a sweepstakes designed to thank viewers and celebrate more than 10 years of consistent and evolving service. The weekly giveaways of $25,000 each began in early July and will continue through mid-August. Members of the exclusive Kapamilya Circle are automatically registered for a chance to win.
Initially thinking that the contest was only for TFC direct subscribers, Mr. Caramat had not planned to enter the contest. However, when he saw an advertisement saying that the contest was also open to TFC cable subscribers, he immediately faxed over his cable statement to join. While a recent knee surgery prevents Mr. Caramat from working for the next six months, he will use the $25,000 prize to pay bills, finance his children’s school needs, and possibly take his family to Los Angeles for a relative’s wedding later this year.
Mr. Caramat was randomly picked from a growing entry pool of Kapamilya Circle members. TFC will hold the sixth and final drawing in the coming weeks. The program is designed to encourage TFC viewers from across the country to join TFC Kapamilya Circle’s Sweepstakes and redeem their rewards for a variety of ABS-CBN International (ABS-CBNi) products and services.
“TFC would like to congratulate the latest winner of the Kapamilya Circle Sweepstakes, Felixberto Caramat,” said Tom Consunji, senior director of sales and marketing at ABS-CBN International. “His story points out how easy it is for our cable subscribers to enter this contest. We’re thrilled to be able to offer this opportunity to those who strongly support the programming put forth by ABS-CBN International.”
TFC Kapamilya Circle: Exclusive Rewards
The TFC Kapamilya Circle is an exclusive, members-only loyalty program designed to reward viewers of TFC on cable and subscribers of TFC Direct satellite service. In addition to exclusive members-only concerts and events, members receive various discounts when they purchase products or services from ABS-CBNi’s StarryStarry Store, StarKargo and Tawag-Remit. TFC Direct subscribers are automatic members of Kapamilya Circle and cable subscribers can visit www.abs-cbni.com for more information on how to become Kapamilya Circle members.
About TFC
The Filipino Channel (TFC) is the largest, longest running Filipino network in the world and is owned by ABS-CBNi. TFC is viewed by more than one million Filipinos around the globe every day. TFC continues to be North America’s first and only 24-hour cable and satellite service offering all-Filipino programming. TFC Direct satellite service offers viewers six unique channels: TFC, Cinema One, ANC, Pinoy Central, DZMM and DZRR.
About ABS-CBNi
ABS-CBN International (ABS-CBNi) was created to be of service for all Filipinos 11 years ago. With the launch of The Filipino Channel, the company was the first and most successful Filipino broadcaster in the U.S. The company offers telecommunication, retail, money remittance and cargo forwarding services along with philanthropic support of Filipinos and the communities they now call home. Based in Burlingame, Calif., ABS-CBNi is a wholly-owned subsidiary of ABS-CBN, the Philippines largest entertainment and broadcasting company. For more information, visit www.abs-cbni.com.
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